Marketing — Campaign Reports
Marketing — Campaign Reports
Weekly/monthly decks with charts. 📈 Save 10–15 hours per campaign.
Acquire
- Ad platforms & web analytics; CRM revenue
- Campaign calendars & notes
Enrich
- Normalize metrics; dedupe UTMs; join revenue
- Anomaly flags & KPI thresholds
Reason
- Narrative on what worked/what didn’t
- Experiment suggestions
Orchestrate
- Export to Slides/PPT; route for review
- Publish to shared drive with lineage
KPIs & Outcomes
- Time saved 10–15h
- Better cross-channel attribution
Pilot Rollout
- Pilot 1 brand + 2 channels
- Define KPI dictionary
- Establish weekly refresh job