Use Case: Media Plan Builder (Expanded)
AI Media Plan Builder
Contents
Overview & outcomes
Automates media mix recommendations and plan generation for marketing teams.
- 10–15 hours saved per campaign
- Better ROI via optimized allocations
Acquire: data sources
- Budgets & goals (CRM/Sheets)
- Ad platform spend/performance (Google, Meta, DSPs)
- Audience segments & creative metadata
Enrich: transforms & policies
- Normalize spend metrics across platforms; currency unification
- Attribution windows & deduplication rules
- Feature engineering for optimization (CPA, ROAS, LTV)
Reason: agents & rules
- Planning Agent: recommends channel mix & flighting
- Explainability: reasons for allocation choices
- Experiment Designer: A/B splits and guardrails
Orchestrate: workflows
- Export plan to Sheets/PPT; push to platforms (optional)
- Weekly refresh jobs; alerts on KPI drift
Security & compliance
- API tokens in vault; per-platform scopes
- Spend caps & rate limits
KPIs & SLAs
- Plan cycle time, forecast error, ROI lift
- SLA: refresh success ≥ 99%, alert latency < 5m
Rollout plan
- Pilot with one brand and 2 channels
- Lock data connectors and KPI definitions
- Expand to all channels after accuracy review